Heineken Player 0.0 Finals

Ready, set, go!

Four E-sports athletes got the chance to compete against Max Verstappen in a sim race. So, on Sinterklaas evening, we dressed up the Heineken Experience in Amsterdam entirely in style for this race. Commissioned by This Is Fury, we covered the lift inside and out, applied floor stickers, wrapped trusses, covered bulkheads, stickered the stairs, and set up frames with cloths.

It was amazing to see how an empty space was transformed into an E-sports environment in no time! It felt like a Sinterklaas gift…

160 hours (de)montage21 pieces of chocolate for the crew